Fitness in Advertising
Michelle J. on 5/17/2010
At EY, we are always on the lookout for new products to introduce to our customers. New eco-friendly mats, great sandals, even yoga gifts such as our great figurines – these and other items to help inspire and motivate you. We do our research… TONS of research… to make sure these aren’t some passing fad and come from a reputable manufacturer. As is the case with just about everyone nowadays, Google is our first and best friend.
Our food for thought for today was this: Why are the models all posed in overly sexy stances, or wearing pants that are so ill-fitting? When was the last time you put your yoga gear on with 4-inch stilettos and went grocery shopping? I’m all for comfy clothing and most yoga clothes are designed to move with you, not bind or ride up where they shouldn’t. That being said, you should always order your size so your clothes don’t get in your way. I can just imagine the half naked model, wearing pants that he’s stepping on, slipping and falling on his face as he goes from Sun Salutations to Downward Dog. I guess as long as he has our Yogitoes Skidless Mat Towel under him, he won’t have to worry!
- Archive Link